There's a lot of energy drinks on the market nowadays. As people in a busy world are always buying products to give us energy and focus to get through our busy day. Our mission is to manufacture and distribute products that are scientiffically proven to work with many health benefits. President of Fire Up: "I have always looked for ways to stay motivated with work, fitness and my personal life. Through years of research with vitamins and supplements I have learned a lot about their benefits and have experienced them as well. Upon my main mission, my goal is to educate customers about ingredients in our products. (Their purpose and Benefits"